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Welcome to the W.L. Lyons Brown III Innovation Laboratory (i.Lab)

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Congratulations, 2015 SXSW Winner, RelishMBA!

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Sarah Rumbaugh and Zachary Mayo of RelishMBA (iLab '14) returned from Austin, TX, where they won 2nd place at the McCombs SXSW Business Plan Competition! Sarah is also the winner of the "Courageous Woman Entrepreneur" Award at the Rice Business Plan Competition!

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Upcoming Events

March 18

Professor Saras Saravathy Effectuation Discussion

March 31

Alex Cowan leads Venture Design Workshop

April 17-18

Wahoowa Charlottesville: A Gathering of UVa Entrepreneurial Alumni

April 13-19

SAVE THE DATE-Tom Tom Founders Festival

May 27

Start of New i.Lab Incubator Summer Accelerator

All Event Details Found Here!

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See What's Starting Up Now!

YOU'RE Next!

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Recent i.Lab Workshops:

Saras Saravathy.png3/4/15- Dr. Saras Saravathyfounded the concept of "effectuation" as a way of thinking to serve entrepreneurs in the process of ideal opportunity identification and decision-making. She led four series of workshops (9/03/14, 9/10/14, 10/01/14,10/15/14, 2/4/15, and 2/18/15) in the i.Lab to guide current and aspiring entrepreneurs through starting a successful venture.


11/19/14-W. Mcilwaine Thompson Jr., Esq. practices corporate law representing companies in diverse fields including biotechnology, high-tech, education, energy, and manufacturing. He dedicated his expertise on the topics of corporate governance and advisory boards.

Karma Phuntsho.png9/24/14- Dr. Karma Phuntsho, a scholar, social worker and Founding Director of the Loden Foundation, told the story of Bhutan in a narrative style, interspersed with analytical and topical discussions. Dr. Phuntsho is highly regarded as a source of inspiration and wisdom for many young Bhutanese and discussed the entrepreneurial experience as it relates to his native country.

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9/24/14-Erik Breuhaus, Director of Business Development at the hot new Cville company, Psikick, guided the value and practical use of the year one operating budget. Erik helped manage the development of the commercialization strategy for Springbok, one of the i.Lab's healthcare related companies from UVA's Department of Biomedical Engineering and School of Medicine.

David Touve.JPG7/31/14- David Touve visited the i.Lab to instruct companies on utilizing the 5 M's of a presentation in order to deliver the perfect pitch. He currently manages The Galant Center for Entrepreneurship, and working with various members of the UVA and Charlottesville community.

M_Murray.jpg7/16/14 - Meghan Murray visited the i.Lab to converse with incubator participants on digital marketing strategies. Meghan is the founder of the Charlottesville-based marketing firm, Stynson, LLC. Before founding Stynson and moving back to Charlottesville, Meghan worked as a marketing specialist in a number of different industries, including real estate, retail, petroleum, politics, media, and the fine arts.


David Fairbrothers.jpg7/9/14-David Fairbrothers joined the i.Lab with an in-depth guide through the sales process. He is the Co-Founder & CEO of Dorsata, a platform designed by physicians to facilitate a collaborative approach to solving clinical problems.


6/25/14 - Bruce Ferris.jpgBruce Ferris of SPARK, a Richmond-based design firm, spent time with i.Lab companies to talk about the product development and prototyping process.


Alex Cowan.jpg6/18-6/19/14 - Alex Cowan spent a couple of days at the i.Lab, providing his wisdom through experience with young start-ups in a Crash Course in Venture Design. With deep experience in the tech industry, Alex, who is the founder of Leonid Systems and the author of Starting A Tech Business, worked with i.Lab participants in realizing the real-world potential of design-thinking strategies. Through his workshops, companies developed target personas, described specific value propositions, and worked towards a completed building model canvas. For more on Alex, visit his website!


Lyons at podium narrow.jpgJames Bell.jpgWeek of 6/16/14 - Lyons Brown and James Bell delivered presentations for the i.Lab's focus week on Brand Development. Offering two different perspectives, James and Lyons helped to guide i.Lab ventures through the opportunities and challenges of developing a meaningful brand.

James, having held advanced positions at large firms including Lippincott and Olgivy & Mather, and now running his own office, offered a template for a more classical approach, giving the i.Lab companies a strong base of fundamentals with which they could work to create a powerful brand identity.

Lyons presented to the companies a story from his own life, talking about the first years of his company, Altamar Brands, and the story of their first product: Right Gin. Lyons emphasized through his solar system model the importance of creating an emotional connection through branding. Watch Lyons' full talk here.


Yael Grushka-Cockayne.jpg6/16/14 - Darden Professor Yael Grushka-Cockayne discussed the importance of project & project portfolio management, strategic & behavioral decision-making and new product development.


Craig Morris, USPTO.jpg6/5/14 - Craig Morris of the USPTO was with us to offer his knowledge of Patent and Trademark law, giving the young companies great insight into the Trademark process and the power a registered trademark provides.

Check Out i.Labbers in the News!

RealFuel ('15) Solution For Endurance Athletes

Black Friday Sales Are Good to Suz Somersall ('14)

The i.Lab Helps Make Entrepreneur's Dreams Come True

Apprenticeship Connections ('14) Launch Party Event

DreamPower ('14) Is Bringing Home the Green

Time Magazine Gets Involved with DreamWakers ('14)

Meet Rory Stolzenberg-IO Solutions-Foodio ('13-14)

Foodio ('13&'14) Competes with GrubHub & Order Up

1070 WINA News Radio Interviews Foodio ('13-14)

Take Out For the 21st Century

KiraKira ('14) Press Collection

Food App Expanding in Virginia

Revamp Labs ('14) Featured in Crozet Gazette

DreamWakers ('14) Launches in Schools Nationwide

Mobile App Launch for Revamp Labs ('15) at Veritas Vineyards

Revamp Labs ('14) Creates New Nelson 151 App

Ending Hunger is Nouri's ('13) MIssion

KiraKira ('14) Loves UVA & 3D designs

Foodio ('13&'14) App Expanding in Virginia

Order Local. Split the Bill.

Well+Being=Nouri ('13)

Happy Mom Praises Virginia Vinehopper ('14) App

Nouri ('13) : Nutrition that Gives Back

Nouri ('13) Named Top 5 Food Start-up of 2014

KiraKira ('14) & Orange Is The New Black Star Help Women In Prison

KiraKira ('14) Product Placement with #OITNB Star

LAMARCA (i.Lab '14) Unites Designers & Shoppers Online

Virginia Vinehopper ('14) Acts as a Virtual Tour Guide of Breweries, Wineries

Rivana Medical ('10) receives NIH funding for pocket ultrasound

RelishMBA ('14) Uncovers MBA Student Needs

Mad Hatter Foods ('13) #1 Emerging Business

i.Lab Announces It's Largest Incubator Class In History

Leftover Luxuries ('13) on Fox's Charlotte Rising

LoveThatFit ('14) Selected for TechBUZZ Spring 2014

Tom Tom Founders Festival ('13) set for April 2014

Nouri Bar('13) Trailer: Join the Movement

MapLab ('14) Launches City-wide Scavenger Hunt

MapLab ('14) Builds Community-Based Map of Cville

UVA Students Create Foodio ('13&14) App

Green Powered Technology ('10) Honored at White House

GigDog ('13 &'14) Radio Station Launches

KiraKira ('14) Pops Up Store in Cville

Nouri('13), The TOM's Shoes of Snack Foods

Female Founders to Watch at i.Lab Incubator

Branch Basics ('13) Makes Natural Cleaning Easy

Hotelicopter ('05 & '07) Gets Acquired by Room Key

Husk Power Systems ('09) Receives Prestigious Ashden Award

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