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Welcome to the W.L. Lyons Brown III Innovation Laboratory (i.Lab)

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Upcoming Events

July 30

Pitch Lunch with David Touve

August 6

Final Pitches for the Summer Accelerator


All Event Details Found Here!


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Recent i.Lab Workshops:

M_Murray.jpg7/16/14 - Meghan Murray visited the i.Lab to converse with incubator participants on digital marketing strategies. Meghan is the founder of the Charlottesville-based marketing firm, Stynson, LLC. Before founding Stynson and moving back to Charlottesville, Meghan worked as a marketing specialist in a number of different industries, including real estate, retail, petroleum, politics, media, and the fine arts.


David Fairbrothers.jpg7/9/14-David Fairbrothers joined the i.Lab with a in-depth guide through the sales process. He is the Co-Founder & CEO of Dorsata, a platform designed by physicians to facilitate a collaborative approach to solving clinical problems.


6/25/14 - Bruce Ferris.jpgBruce Ferris of SPARK, a Richmond based design firm, spent time with i.Lab companies to talk about the product development and prototyping process.


Alex Cowan.jpg6/18-6/19/14 - Alex Cowan spent a couple of days at the i.Lab, providing his wisdom through experience with young start-ups in a Crash Course to Venture Design. With deep experience in the tech industry, Alex, who is the founder of Leonid Systems and the author of Starting A Tech Business, worked with i.Lab participants in realizing the real-world potential of design-thinking strategies. Through his workshops, companies developed target personas, described specific value propositions, and worked towards a completed building model canvas. For more on Alex, visit his website!


Lyons at podium narrow.jpgJames Bell.jpgWeek of 6/16/14 - Lyons Brown and James Bell delivered presentations for the i.Lab's focus week on Brand Development. Offering two different perspectives, James and Lyons helped to guide i.Lab ventures through the opportunities and challenges of developing a meaningful brand.

James, having held advanced positions at large firms including Lippincott and Olgivy & Mather, and now running his own office, offered a template for a more classical approach, giving the i.Lab companies a strong base of fundamentals with which they could work to create a powerful brand identity.

Lyons presented to the companies a story from his own life, talking about the first years of his company, Altamar Brands, and the story of their first product: Right Gin. Lyons emphasized through his solar system model the importance of creating emotional connection through branding. Watch Lyons' full talk here.


Yael Grushka-Cockayne.jpg6/16/14 - Darden Professor Yael Grushka-Cockayne discussed the importance of project & project portfolio management, strategic & behavioral decision making and new product development.


Craig Morris, USPTO.jpg6/5/14 - Craig Morris of the USPTO was with us to offer his knowledge of Patent and Trademark law, giving the young companies great insight into the Trademark process and the power a registered trademark provides.

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